Apéritif: Brand Development
We worked with a wine and spirits industry veteran to carve out a product with packaging that had to stand up to the allure of a newly defined category. The first of its kind, showcasing a radiant mindaro green and a subtle nectarous zest composed of soothing lavender and verbena, refreshing citrus, a sophisticated herbal undertone with hints of mint, and finishing with the bitter notes of wormwood. We strategically developed the product with notes of Art Nouveau and subtle pops of complimentary colors.
Date:
June 4, 2020