Our design approach with this white paper series juxtaposed infographic style elements, clean lines and on-brand aesthetics. These little gems of information are made to be utilized as premium lead-generating content! That is why it is imperative that we construct them using cohesive brand identity, the proper balance of creativity and fabulous graphics. Graphical elements should always serve as a strong complement to your content, not compete against it. Formatting and layout can make a white paper easier on the eyes and guide the reader through all the content. Every aspect of design matters, from the layout and colors to the front cover and font type.