South Beach Activation
The annual SOBEWFF activation is located in Miami Beach. It brings the best of the best culinary personalities, chefs, wine and spirits to the sand for five days every February. As a brand, we take our plot of sand at the Grand Tasting and transform it into our own on-brand ecosphere, serving over 65k people throughout the course of the event weekend. The general theme varies with the year, however, in 2019 we built out a beach club with special guests serving tropical libations and beach resort chic gear for guests.
Date:
May 19, 2020